Email: info@impact-initiatives.org.uk Tel: 01273 322940
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Brighton & Hove Older People’s Festival 2016 has been enabled by £10,000 from Public Health at Brighton & Hove City Council

Public Health is about promoting and protecting health & well-being, preventing ill health, reducing inequalities and prolonging life through the organised efforts of society.

Public Health in Brighton & Hove The council’s Public Health team works with key partners across the city to ensure that people’s health is made a priority in every area of life, and that everyone has access to the support and services they need to be healthy.

Brighton & Hove has more than 35,800 people aged 65 and over, which represents 13% of the population of the city. The number of people aged 75 years or over is expected to increase by 10% from 2011 to 2021, with a growing proportion aged 85 years or more. We want older people to have a good quality of life, and for the city to be a great place in which to age. We believe that making the city friendly for older people will make it friendly for everyone.

We are following the World Health Organisation’s ‘Age-friendly City’ approach, which helps cities around the world to encourage and support healthy, active ageing. To do this, we work in partnership with key older people’s organisations and groups to find more age-friendly approaches and solutions. We gather information on what is happening in the city, discuss our findings with policy makers, local organisations & older people, and develop new ways to support older people to stay healthy, well and enjoying all the city has to offer.

Public Health and Older People’s Day We want to challenge stigma around ageing by presenting a positive profile of older people. Celebrating the United Nations Older People’s Day throughout this festival is key to this – it gives us an opportunity to celebrate the achievements & contributions that older people make to our city, as well as tackling outdated attitudes & negative stereotypes. The celebrations and activities also promote active & healthy ageing and give older people more opportunities to meet new people, get out and about and to try new things.

To find out more about Public Health in Brighton & Hove go to:
Public Health in Brighton & Hove
Local Intelligence
Towards an Age-friendly World