Impact Initiatives has got a new look, thanks to Brighton design agency Osomi.

Our new branding, which is much bolder in colour and design was decided upon by a working group of people who use our services, trustees and staff.

Most noticeable is the new colour pallet and a logo for each service, reflecting the overall look of the charity.

Caroline Ridley, Chief Executive, said: “We hope that our updated branding better reflects the work we do and makes the organisation easier to understand. With our services continuing to grow we wanted to make it clear that our services are very unique in what they offer but that they are still part of the same organisation.“

Along with a new look, there is also a new name for St John’s Centre and Café in Hove, also previously known as BOPP. Centre members, volunteers and staff spent time discussing ideas and decided on ‘The Hop 50+’ after it was agreed that “the name should capture a sense being active and living life to the full’, said The Hop50+ Manager, Lin Hastings. She added:

“Our name might have changed but we are offering the same and more – a range of daily activities and interests groups, weekly trips, a café offering healthy and delicious meals, health information, and a wellbeing room where people can book a number of treatments such a chiropody and seated massage.”